Monday, July 5, 2021

Is Your Business Protected?

 We all know that running a business can be challenging. There are hazards lurking around every corner, and nobody knows what the future holds. It’s not always possible to avert risks and swerve every metaphorical iceberg but there are steps you can take to shield your company. In this guide, we’ll help you ensure that your business is protected. 

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Cybercrime is one of the most significant threats to businesses operating in 2021. Forbes estimates that the global cost of cybercrime will exceed $6 trillion per year by 2022. We often read about high-profile security breaches in the press but every business is at risk. Small and medium-sized companies are attractive targets for hackers. If you don’t already have robust security measures in place to protect your systems, networks and devices, it’s a good idea to consider working with an IT agency to enhance your security and reduce risks. Security breaches can contribute to unexpected downtime, which will cost you financially, and they can also damage your reputation and impact customer confidence. 


Insurance is vital for businesses in every industry. If you have comprehensive insurance, this should provide peace of mind as well as offering a financial lifeline if your premises are damaged or you are targeted by thieves. Business insurance can also offer protection for workplace accidents and injuries and public liability claims. If you are keen to explore different options or change your policy, it’s wise to compare plans online and to read news updates and information about insurance providers. You’ll find everything from National Life Group litigation advice to reviews of different insurance companies on the web. If you have specific requirements, for example, you run a healthcare practice or a construction company, consider looking for specialist providers or seeking advice from an insurance broker. 


Protecting your business reputation is crucial in an age where news travels fast and over 90% of consumers read online reviews before making a purchase or contacting a company. There are several ways to enhance your reputation. One of the best places to start is to put your customer first. Providing excellent customer service and ensuring your clients enjoy a positive experience will help to turn average ratings into 5-star reviews. Provide round-the-clock support and contact options, engage with customers online, respond to questions and comments swiftly, and provide staff training if you offer telephone support services or you meet with clients face-to-face. It’s also essential to prioritize quality and to ensure that you deliver on the promises you make. If the quality of products is poor, or you let customers down, they may leave negative reviews. If you promise next-day delivery, for example, and you can’t provide the service for reasons beyond your control, be open and honest and explain the situation. Offer an apology and compensation. 

Running a business can be risky. There are always hurdles and obstacles to try and avoid. It can be tough to swerve hazards but there are ways to reduce risks. Invest in security, make sure you have comprehensive insurance, and be proactive in protecting your reputation. 

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